As a filmmaker and storyteller, I brought to life a series of short films celebrating his love for beer, unicorns, and classic PBR. The Blind Jerry Unicorn campaign evolved into an integrated marketing effort and a multi-city music festival, with the unicorn becoming the iconic symbol of PBR. Working directly with the CMO and marketing team, I helped Pabst Blue Ribbon grow from $250M to a $1B company, crafting a multi-city campaign and leading an extensive social media effort that culminated in the #projectpabst music festival.

PBR's history reflects American grit, capturing its blue-collar ethos and resilience. This documentary
highlights its heritage, making it ideal for celebrating hard work and enjoying success with a cold Pabst.