Ripple Effect is an all-natural laundry detergent that prioritizes your skin. In this campaign, we extended the narrative to emphasize that skincare starts with laundry care. We decided to use AI to elevate the brand while working with a small budget, allowing us to compete with industry leaders and strengthen our PR connections. As a small company with a big presence, we leverage new tools to develop strong, impactful communication. Our message is simple: You are what you wash, and your skin matters—so be kind to it.